Generating Traffic for An Online Business
"Build it, and they will come," is not necessarily true on the internet.
You may have built a better mousetrap, but if no one knows you're there, your mousetraps will simply collect dust.
Getting customers is fundamental to any business. It is especially important to an online business. With a traditional "bricks and mortar" store, you'll get at least some traffic from those who pass by. This doesn't happen on the internet.
Online, each website is essentially a solitary universe. It is only by making oneself - or one's website - known to those who would use it that traffic is generated and with traffic comes sales.
The primary way that potential customers discover a website that meets their interest is by using a search engine. Currently the big three search engines are Google, Yahoo and MSN. These three represent approximately 80% (or more) of all search engine traffic. Of these searches, over 50% of people will visit one of the top 5 sites listed on the first page of search engine results.
It would seem imperative that any website that wants to sell in massive quantity get itself shown on the Big 3 search engines. And then it would seem necessary to be one of the top 5 listed sites. This is a challenging proposition.
All search engines closely guard the algorithms that drive their search parameters. Any webmaster or SEO service that can consistently deliver results that put a client in one of the top 5 results is worth almost its weight in gold. This position alone can make or break a website.
Until about 1998 or '99 or so, a few choice keywords pretty much guaranteed a top position in the then top search engines. Then things began to change. Keywords alone didn't seem to cut it.
What began to play a greater role in the placement of a website was "content". You still needed the keywords, but you had to connect the keywords to descriptive content on the webpage to generate higher placement in the search engines.
A keyword is any single word or a 2 or 3 word phrase or sentence fragment that describes what your site is about. "Hotdogs" is a keyword. So is "barbecue hotdogs" or "all beef oven roasted hotdogs". Just make sure your website is about hotdogs. And feature the keywords in numerous sentences throughout the webpage.
Today, what seems to be driving the search engine results most prominently is keywords imbedded in the description meta tag combined with a content heavy site multiplied by the number of content heavy links connecting the site.
By "content heavy links", I mean links that connect with sites of a similar theme. If you have a website featuring all beef oven roasted hotdogs you may want to request links with sites that feature other types of hotdogs or condiments used for hotdogs etc. Use a separate webpage just for the links. Although this placement of links may degrade the priority of those links, having your main page feature just links would crowd out your own message and send much of your traffic away to other sites.
The more the connecting website matches your website, the higher priority the search engines seem - as of Feb. 1, 2006 - to place on the links. That's why the "link blasters" - software or services which will place links to your site on millions of classified ad sites - don't seem to work.
I've dated this priority of search engine results because the web is dynamic - it's always changing. What will work today will change tomorrow. You've got to keep at it and trying new things to keep your site at the top of the heap.
Targeted Traffic
Another thing you need is "targeted traffic." This is traffic that wants what you are selling. This is partially achieved by a content heavy site, prominent keyword phrases in the description meta tag and links to as many similarly themed websites as you can get.
You also get targeted traffic by use of ads. Pay per click/pay to read, double opt-in email ads, ads in ezines with themes related to your subject, and similar ads can all drive traffic to your site. Visit my "Secrets of Internet Marketing" blog in the archives of this blog for more ideas.
You can also purchase keywords on the search engines. Google Adsense is a prime example. This helps you achieve higher position on the search results or has your ad shown in a sidebar on the first page of the search results.
Another way which has worked very well for me is Traffic Swarm. No, I don't own stock in the company so this isn't an ad. It simply works for me and for others who use it.
Traffic Swarm is a type of traffic exchange which features 8 ads on each page. Each ad has a short paragraph describing the site. If you are interested in the ad, you are more likely to click through and visit the site. If you visit the site, you have pre-qualified yourself as a potential customer and you are more likely to buy from the site than someone who just blindly stumbles across the site.
To see more of what I mean you can visit a site about Traffic Swarm at http://gettargetedtraffic.millionaire1000.com
This comes from Traffic Hurricane I believe or perhaps the Traffic Jam. Both are software sold online to help generate traffic to your website. You may want to check them out also.
Ok, let's summarize how to get traffic to your site.
1. Use keywords in short phrases and sentence fragments in your description tag.
2. Replicate these keywords and sentence fragments in full sentences throughout your webpage.
3. Develop as many links as possible with websites which share a similar theme.
4. Follow the ideas in "Secrets of Internet Marketing."
5. Get an account with Traffic Swarm.
Good luck. I hope you get lots of targeted traffic.
You may have built a better mousetrap, but if no one knows you're there, your mousetraps will simply collect dust.
Getting customers is fundamental to any business. It is especially important to an online business. With a traditional "bricks and mortar" store, you'll get at least some traffic from those who pass by. This doesn't happen on the internet.
Online, each website is essentially a solitary universe. It is only by making oneself - or one's website - known to those who would use it that traffic is generated and with traffic comes sales.
The primary way that potential customers discover a website that meets their interest is by using a search engine. Currently the big three search engines are Google, Yahoo and MSN. These three represent approximately 80% (or more) of all search engine traffic. Of these searches, over 50% of people will visit one of the top 5 sites listed on the first page of search engine results.
It would seem imperative that any website that wants to sell in massive quantity get itself shown on the Big 3 search engines. And then it would seem necessary to be one of the top 5 listed sites. This is a challenging proposition.
All search engines closely guard the algorithms that drive their search parameters. Any webmaster or SEO service that can consistently deliver results that put a client in one of the top 5 results is worth almost its weight in gold. This position alone can make or break a website.
Until about 1998 or '99 or so, a few choice keywords pretty much guaranteed a top position in the then top search engines. Then things began to change. Keywords alone didn't seem to cut it.
What began to play a greater role in the placement of a website was "content". You still needed the keywords, but you had to connect the keywords to descriptive content on the webpage to generate higher placement in the search engines.
A keyword is any single word or a 2 or 3 word phrase or sentence fragment that describes what your site is about. "Hotdogs" is a keyword. So is "barbecue hotdogs" or "all beef oven roasted hotdogs". Just make sure your website is about hotdogs. And feature the keywords in numerous sentences throughout the webpage.
Today, what seems to be driving the search engine results most prominently is keywords imbedded in the description meta tag combined with a content heavy site multiplied by the number of content heavy links connecting the site.
By "content heavy links", I mean links that connect with sites of a similar theme. If you have a website featuring all beef oven roasted hotdogs you may want to request links with sites that feature other types of hotdogs or condiments used for hotdogs etc. Use a separate webpage just for the links. Although this placement of links may degrade the priority of those links, having your main page feature just links would crowd out your own message and send much of your traffic away to other sites.
The more the connecting website matches your website, the higher priority the search engines seem - as of Feb. 1, 2006 - to place on the links. That's why the "link blasters" - software or services which will place links to your site on millions of classified ad sites - don't seem to work.
I've dated this priority of search engine results because the web is dynamic - it's always changing. What will work today will change tomorrow. You've got to keep at it and trying new things to keep your site at the top of the heap.
Targeted Traffic
Another thing you need is "targeted traffic." This is traffic that wants what you are selling. This is partially achieved by a content heavy site, prominent keyword phrases in the description meta tag and links to as many similarly themed websites as you can get.
You also get targeted traffic by use of ads. Pay per click/pay to read, double opt-in email ads, ads in ezines with themes related to your subject, and similar ads can all drive traffic to your site. Visit my "Secrets of Internet Marketing" blog in the archives of this blog for more ideas.
You can also purchase keywords on the search engines. Google Adsense is a prime example. This helps you achieve higher position on the search results or has your ad shown in a sidebar on the first page of the search results.
Another way which has worked very well for me is Traffic Swarm. No, I don't own stock in the company so this isn't an ad. It simply works for me and for others who use it.
Traffic Swarm is a type of traffic exchange which features 8 ads on each page. Each ad has a short paragraph describing the site. If you are interested in the ad, you are more likely to click through and visit the site. If you visit the site, you have pre-qualified yourself as a potential customer and you are more likely to buy from the site than someone who just blindly stumbles across the site.
To see more of what I mean you can visit a site about Traffic Swarm at http://gettargetedtraffic.millionaire1000.com
This comes from Traffic Hurricane I believe or perhaps the Traffic Jam. Both are software sold online to help generate traffic to your website. You may want to check them out also.
Ok, let's summarize how to get traffic to your site.
1. Use keywords in short phrases and sentence fragments in your description tag.
2. Replicate these keywords and sentence fragments in full sentences throughout your webpage.
3. Develop as many links as possible with websites which share a similar theme.
4. Follow the ideas in "Secrets of Internet Marketing."
5. Get an account with Traffic Swarm.
Good luck. I hope you get lots of targeted traffic.
posted by starfleetx1 at 7:41 PM
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